September 8, 2022 Procano Expected reading time: approx 3 min

Apple has showcased new iPhones, Apple Watch, and AirPods. We at Procano are, as usual, engaged with new technology and here take a quick overview of what was presented.

Source: Apple

Apple Watch

First up was the new Apple Watch. A total of three new models were launched. Apple Watch SE, Apple Watch Series 8, and Apple Watch Ultra.

Among the news was a new feature that one hopes to never need: Accident Detection. Accident Detection utilizes a new powerful gyroscope and accelerometer, along with other sensors and advanced algorithms to detect a potential car accident. In that case, it will try to reach out to the user, and then possibly call emergency services with information about location, which is also shared with emergency contacts.

The next generation of the "main line," Apple Watch Series 8, also introduces new health features, including a temperature sensor. Two to be precise. One on the inside to measure the user's temperature, and one facing out to correct for the ambient temperature. This facilitates important new advanced women's health features.

Apple Watch Ultra is made for those who need a watch that can withstand heart-pounding activities in extreme environments. In short. In addition to what was previously mentioned: largest screen, largest battery, titanium case, and specially developed straps for wild activities in water, sand, and snow. Phew!

 Source: Apple

AirPods Pro

Then we saw the new AirPods Pro which introduce significantly improved noise cancellation, a new XS option for the earbuds as well as volume controls on the earbuds themselves. The new case now also has a built-in speaker in case it slips far down in the backpack and you need to "ping" it from your phone. We know many of our users use AirPods Pro daily for phone calls both for personal and work purposes, and are pleased with the upgrade.

 Source: Apple

iPhone 14 and iPhone 14 Pro

Yes, we saved the iPhones for last, just like Apple did during the launch. iPhone 14 is now launched with an improved dual-camera system that aims to take even better photos in the dark, Accident Detection, and a new Plus size of 6.7 inches that offers the best battery life ever in an iPhone.

However, the big star was the iPhone 14 Pro (image above). With a brand new screen and a powerful triple-camera system, this will likely be a device we will see among many of our users in the coming times. The screen is now always on. So with the phone lying on the desk, you can quickly glance down and get your relevant information. The screen is also the brightest in any smartphone, making it perfect on a sunny day. In addition, the camera and speaker at the top have been moved into their own section that will be actively used to incorporate information about the current phone call and how far it is to the next exit on the way to the next meeting.

The new camera on the iPhone 14 Pro now has a main lens of 48 MP, as well as improved telephoto, ultra-wide-angle lens, and front camera. We can talk extensively about "quad-pixel" equivalent to 2.44 µm, ProRAW, and ƒ/1.78 aperture, but the only thing that matters is the following:
Images will become significantly better in all situations, especially in medium to darker lighting conditions, as well as much better zoom.

I must also mention that some particularly interesting technology was showcased in the form of satellite capability. The technology is very exciting, but the feature will not be available in Norway at launch.

In summary

This was a brief summary from us at Procano who love new technology that can simplify people's daily lives. Whether it concerns iPhone or other Apple devices such as Mac and iPad, we have the expertise (and engagement) to ensure that this is handled in a good and efficient manner in your business.

Book a meeting to get started on a simpler and more personalized IT everyday life!